eCOMMERCE
JUMPSTART
PROGRAMME

AN OPPORTUNITY TO ESTABLISH
YOUR RETAIL BUSINESS ONLINE !

Programme Details

Stay tune for our next EJP schedule coming up!

eCOMMERCE
JUMPSTART
PROGRAMME

AN OPPORTUNITY TO ESTABLISH
YOUR RETAIL BUSINESS ONLINE !

Programme Details

Stay tune for our next EJP schedule coming up!

Programme Organisers

Ecosystem Partners

ABOUT THE
PROGRAMME

The eCommerce Jumpstart Programme is a CSR initiative by Sunway Education Group with content integration from Alibaba Global eCommerce Talent (GET) and other ecosystem partners. The objective is to help retail SMEs/entrepreneurs in their digital transformation journey to weather the economic downturn we are facing at no charge.
The programme is designed to provide business strategies by empowering retail SMEs/entrepreneurs to adopt eCommerce and digital solutions for their products and services. This programme will be delivered by some of the best digital entrepreneurs, industry leaders and academic experts over four weeks.

ABOUT THE
PROGRAMME

The eCommerce Jumpstart Programme is a CSR initiative by Sunway Education Group with content integration from Alibaba Global eCommerce Talent (GET) and other ecosystem partners. The objective is to help retail SMEs/entrepreneurs in their digital transformation journey to weather the economic downturn we are facing at no charge.

The programme is designed to provide business strategies by empowering retail SMEs/entrepreneurs to adopt eCommerce and digital solutions for their products and services. This programme will be delivered by some of the best digital entrepreneurs, industry leaders and academic experts over four weeks.

who SHOULD PARTICIPATE & how to apply?

who SHOULD PARTICIPATE & how to apply?

Eligibility

The programme will be open to any retail oriented Malaysian entrepreneurs and SME business owners who are looking for pragmatic strategies to start selling products & services online

application

The registration deadline is on the 25th of April. If you are not sure if the programme is suitable for you, feel free to drop us an email at:

Eligibility

The programme will be open to any retail oriented Malaysian entrepreneurs and SME business owners who are looking for pragmatic strategies to start selling products & services online

application

The registration deadline is on the 25th of April. If you are not sure if the programme is suitable for you, feel free to drop us an email at:

Alternatively, you can participate in our launch event on the 27th of April
to know more about the programme. If you would like
to register now, just fill up our online form here!

Alternatively, you can participate in our launch event on the 27th of April
to know more about the programme. If you would like
to register now, just fill up our online form here!

PROGRAMME BENEFITS

Get your business
online in 4 weeks!

Learn directly from successful digital
entrepreneurs, industry leaders & academic experts.

Access our network of
experienced mentors.

PRIZES

To make the progame more interesting we will also be offering some prizes, such as:

WINNER

100% fee waiver for the
Alibaba GET Programme + Wild card
to the iLabs Accelerator programme

RUNNER UP

50% fee waiver
for the Alibaba GET
Programme

2ND RUNNER UP

25% fee waiver
for the Alibaba GET
Programme

PROGRAMME BENEFITS

Get your business
online in 4 weeks!

Learn directly from successful digital
entrepreneurs, industry leaders & academic experts.

Access our network of
experienced mentors.

PRIZES

To make the progame more interesting we will also be offering some prizes, such as:

WINNER

100% fee waiver for the
Alibaba GET Programme
+ Wild card to the iLabs
Accelerator programme

RUNNER UP

50% fee waiver
for the Alibaba GET
Programme

2ND RUNNER UP

25% fee waiver
for the Alibaba GET
Programme

Digital Adoption Booster
for businesses.

We provide companies that have completed the 4-week programme, with an exclusive,
special discount rate of up to 15%

for all contract research
and consulting projects

with Sunway University.


Other sponsored gifts such a
free cloud credits from
ecosystem partners
or other gifts
that can help SMEs beyond this programme

CONTENT OUTLINE

WEEK ONE :

WHAT IS DIGITAL
ECONOMY?

1.1 Mindset & approach to build a digital business.
(https://bit.ly/ecommercejumpstartw1e2)

1.2 Malaysian Digital Economy: Driver of Transormation.
(https://bit.ly/ecommercejumpstartw1e2)

WEEK TWO :

YOUR ECOMMERCE STRATEGY

2.1 Bringing your service/product offline to online
2.2 Customer centric business approach
2.3 What’s the most suitable strategy that your business can adopt

WEEK THREE :

HOW TO GET YOUR BUSINESS ONLINE

3.1 Platform and solution comparison.
3.2 Digital infrastructure (payment, logistics, etc)
3.3 How to build your eCommerce action plan?

WEEK FOUR :

CONTENT & DIGITAL MARKETING

4.1 Digital Marketing Management: Marketing, Mechanism, Measurement – Part 1
4.2 Digital Marketing Management: Marketing, Mechanism, Measurement – Part 2
4.3 The day after tomorrow will be sunshine.

SPEAKERS & MENTORS

Matthijs van Leeuwen

Chief Innovation Officer of Sunway Group

Brian Wong,

VP of Alibaba Group

Ganesh Kumar Bangah

Founder & Executive of Commerce.Asia

Eileen Feng,

Country Manager of Shopline

Yeoh Chen Chow,

Co-Founder of Fave

Lalitha Sivanaser,

CEO of OURSHOP (AirAsia)

Hans-Peter Ressel

Founder and CEO of Momentum Commerce and Co-Founder of Lazada

Wong Kim Yoong

Founder of Red Dino

Dr Derek,

Associate Professor,
Sunway University

Luqman Adris

Co-Founder and CEO of Avana

Nadhir Ashafiq

Co-Founder and Executive Director of TheLorry

Isaac Leong

Co-founder & CEO of Kumoten

Dr Janitha Nadarajah

Programme Leader,
Sunway University

Charles Debonneuil

CEO of Intrepid Group and
Co-Founder of Lazada

Dato' Ng Wan Peng

COO of MDEC

Clarence Leong

Founder of EasyParcel

Aaron Lim

Head of BD,
Sunway Popbox

CONTACT US

For any inquiries please email us at

ilabs.community@sunway.edu.my

Follow us at

CONTACT US

For any inquiries please email us at

ilabs.community@sunway.edu.my

Follow us at