Programme Details
Stay tune for our next EJP schedule coming up!
Programme Organisers
Ecosystem Partners
ABOUT THE
PROGRAMME
The eCommerce Jumpstart Programme is a CSR initiative by Sunway Education Group with content integration from Alibaba Global eCommerce Talent (GET) and other ecosystem partners. The objective is to help retail SMEs/entrepreneurs in their digital transformation journey to weather the economic downturn we are facing at no charge.
The programme is designed to provide business strategies by empowering retail SMEs/entrepreneurs to adopt eCommerce and digital solutions for their products and services. This programme will be delivered by some of the best digital entrepreneurs, industry leaders and academic experts over four weeks.
ABOUT THE
PROGRAMME
The programme is designed to provide business strategies by empowering retail SMEs/entrepreneurs to adopt eCommerce and digital solutions for their products and services. This programme will be delivered by some of the best digital entrepreneurs, industry leaders and academic experts over four weeks.
who SHOULD PARTICIPATE & how to apply?
who SHOULD PARTICIPATE & how to apply?
Eligibility
The programme will be open to any retail oriented Malaysian entrepreneurs and SME business owners who are looking for pragmatic strategies to start selling products & services online
application
The registration deadline is on the 25th of April. If you are not sure if the programme is suitable for you, feel free to drop us an email at:
Eligibility
The programme will be open to any retail oriented Malaysian entrepreneurs and SME business owners who are looking for pragmatic strategies to start selling products & services online
application
The registration deadline is on the 25th of April. If you are not sure if the programme is suitable for you, feel free to drop us an email at:
Alternatively, you can participate in our launch event on the 27th of April
to know more about the programme. If you would like
to register now, just fill up our online form here!
Alternatively, you can participate in our launch event on the 27th of April
to know more about the programme. If you would like
to register now, just fill up our online form here!
PROGRAMME BENEFITS
Get your business
online in 4 weeks!
Learn directly from successful digital
entrepreneurs, industry leaders & academic experts.
Access our network of
experienced mentors.
PRIZES
To make the programme more interesting we will also be offering some prizes, such as:
WINNER
100% fee waiver for the
Alibaba GET Programme
+ Wild card
to the
iLabs Accelerator programme
RUNNER UP
50% fee waiver
for the
Alibaba GET
Programme
2ND RUNNER UP
25% fee waiver
for the
Alibaba GET
Programme
PROGRAMME BENEFITS
Get your business
online in 4 weeks!
Learn directly from successful digital
entrepreneurs, industry leaders & academic experts.
Access our network of
experienced mentors.
PRIZES
To make the progame more interesting we will also be offering some prizes, such as:
WINNER
100% fee waiver for the
Alibaba GET Programme
+ Wild card to the iLabs
Accelerator programme
RUNNER UP
50% fee waiver
for the Alibaba GET
Programme
2ND RUNNER UP
25% fee waiver
for the Alibaba GET
Programme
Digital Adoption Booster
for businesses.
We provide companies that have completed the 4-week programme, with an exclusive,
special discount rate of up to 15%
for all contract research
and consulting projects
with Sunway University.
Other sponsored gifts such a
free cloud credits from
ecosystem
partners or other gifts
that can help SMEs beyond this programme
CONTENT OUTLINE
WEEK ONE :
WHAT IS DIGITAL
ECONOMY?
1.1 Mindset & approach to build a digital business.
(https://bit.ly/ecommercejumpstartw1e2)
1.2 Malaysian Digital Economy: Driver of Transformation.
(https://bit.ly/ecommercejumpstartw1e2)
WEEK TWO :
YOUR ECOMMERCE STRATEGY
2.1 Bringing your service/product offline to online
2.2 Customer centric business approach
2.3 What’s the most suitable strategy that your business can adopt
WEEK THREE :
HOW TO GET YOUR BUSINESS ONLINE
3.1 Platform and solution comparison.
3.2 Digital infrastructure (payment, logistics, etc)
3.3 How to build your eCommerce action plan?
WEEK FOUR :
CONTENT & DIGITAL MARKETING
4.1 Digital Marketing Management: Marketing, Mechanism, Measurement – Part 1
4.2 Digital Marketing Management: Marketing, Mechanism, Measurement – Part 2
4.3 The day after tomorrow will be sunshine.
SPEAKERS & MENTORS
Matthijs van Leeuwen
Chief Innovation Officer of Sunway Group
Brian Wong,
VP of Alibaba Group
Ganesh Kumar Bangah
Founder & Executive of Commerce.Asia
Eileen Feng,
Country Manager of Shopline
Yeoh Chen Chow,
Co-Founder of Fave
Lalitha Sivanaser,
CEO of OURSHOP (AirAsia)
Hans-Peter Ressel
Founder and CEO of Momentum Commerce and Co-Founder of Lazada
Wong Kim Yoong
Founder of Red Dino
Dr Derek,
Associate Professor,
Sunway University
Luqman Adris
Co-Founder and CEO of Avana
Nadhir Ashafiq
Co-Founder and Executive Director of TheLorry
Isaac Leong
Co-founder & CEO of Kumoten
Dr Janitha Nadarajah
Programme Leader,
Sunway University
Charles Debonneuil
CEO of Intrepid Group and
Co-Founder of Lazada
Dato' Ng Wan Peng
COO of MDEC
Clarence Leong
Founder of EasyParcel
Aaron Lim
Head of BD,
Sunway Popbox